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OBJECTIVES
- Launch RE250 in the Nigerian market
- Create awareness for Bajaj RE250 keke
- Plan 30 Mini launches and three 5 asides tournament in Kano, Enugu and Benin
MARKETING TACTICS
- Activate 30 cities across Nigeria in Northern, Southern, Western regions.
- Have three 5 Aside Tournaments in 3 cities with the Brand Ambassador –JJ Okocha
- Organize a Mega Launch in Lagos targeted at Dealers, Fleet Owners & Media
RESULTS
- 31 Cities
- Over 2000 guests across board
- Over 100 Keke Sales