BIC FLEX 2 GYM SAMPLING ACTIVATION
Objective
- Awareness: Communicate on the superior product features, qualities and strengthen the BIC Flex 2 brand name by cultivating a consumer-brand relationship.
- Penetration: Increase the penetration of the BIC Flex 2 Shaver.
- Recruit & Convert: Recruit new (Gillete C Dorco) Consumers through sampling of BIC Flex 2
- Profitability: Increase Market share of BIC in the shaver’s category
Targets
- Activate 5O Gyms across 4 Cities (Lagos, Ibadan, PH, Abuja)
- Reach 6,700 Consumers,
- Sample 6,700 Consumers with the new BIC FLEX 2 Shaver
Results
- 50 Gyms activated – 100% YTD
- 7,179 consumers reached – 108% YTD
- 6,310 Consumers – sampled 94% YTD
- 2,949 Flyers distributed 128% YTD