1.

SECTION A

ABOUT

Pepsi is an international brand who plays a leading role in the FMCG industry in Nigeria. Its current products are Pepsi Cola and Pepsi Max.

Pepsi core target audience are the mass market across the country, and this means our strategy needs to always put the consumers across the country in mind.

FOCUS BRAND

• Pepsi Cola & Pepsi Max

TARGET AUDIENCE

• Individuals, Male & Female (13-35years Old)
• Socio-Economic Class C & D.
• Urban, Semi-Urban & Rural lifestyle; Workers, Students (Tertiary, High & Primary School, and Parents.
• Mobile individuals who live on their social media platforms

CONSUMER INSIGHT

• On- the-move, need a drink to quench their thirst or a supplement to their meals

• Choice is affected by price and availability

CHALLENGE The impact of COVID-19 has changed the entire landscape of the country and has demanded every organization to develop unique strategies on retaining market share and gaining new consumers.

TASK

• Develop a Digital Marketing plan with objective of increasing Awareness and Brand Loyalty for Pepsi (One Tactical Campaign and an always-on strategy/Content Calendar)

2.

SECTION B

GENERAL KNOWLEDGE – PART A

Name the Country where the Landmarks are situated

1. Giza Pyramid and the Great Sphinx –
2. Statue of Liberty –
3. Taj Mahal –
4. Gurara Falls –
5. Zuma Rock –

3.

SECTION B

GENERAL KNOWLEDGE – PART B

1. What is the largest continent in the world?
2. What are the five largest oceans in the world?

3. What is the name of the biggest technology company in South Korea?
4. What is the Capital of Portugal?
5. What state in Nigeria is most famous for the production and mining of Iron Ore?

4.

SECTION C

APTITUDE TEST

1. Which of the following numbers should be added to 11158 to make it exactly divisible by 77?

5.

SECTION C

APTITUDE TEST

2. On sports day, if 30 children were made to stand in a column,16 columns could be formed. If 24 children were made to stand in a column, how many columns could be formed?

6.

SECTION C

APTITUDE TEST

3. The population of a town was 1,60,000 three years ago. If it increased by 3%, 2.5% and 5% respectively in the last three years, then the present population of the town is;

7.

SECTION C

APTITUDE TEST

4. In a single throw of a dice, what is the probability of getting a number greater than 4?

8.

SECTION C

APTITUDE TEST

5. A radio when sold at a certain price gives a gain of 20%. What will be the gain percent, if sold for thrice the price?

9.

SECTION C

APTITUDE TEST

6. I have trouble _______

10.

SECTION C

APTITUDE TEST

7. It is high time _____ the party, I have a migraine.

11.

SECTION C

APTITUDE TEST

8. Sean and Zoey are best friends. They love ______