Pepsi is an international brand who plays a leading role in the FMCG industry in Nigeria. Its current products are Pepsi Cola and Pepsi Max.
Pepsi core target audience are the mass market across the country, and this means our strategy needs to always put the consumers across the country in mind.
- Individuals, Male & Female (13-35years Old)
- Socio-Economic Class C & D.
- Urban, Semi-Urban & Rural lifestyle; Workers, Students (Tertiary, High & Primary School, and Parents.
- Mobile individuals who live on their social media platforms
- On- the-move, need a drink to quench their thirst or a supplement to their meals
- Choice is affected by price and availability
CHALLENGE The impact of COVID-19 has changed the entire landscape of the country and has demanded every organization to develop unique strategies on retaining market share and gaining new consumers.
- Develop a Digital Marketing plan with objective of increasing Awareness and Brand Loyalty for Pepsi (One Tactical Campaign and an always-on strategy/Content Calendar)