BIC® MINI BTS – FEBRUARY, 2020

MARKETING OBJECTIVES: •Latch on the Back to School period to increase sales and awareness of BIC® Stationery items TACTICS: Target major sales touchpoints; Open Market, Bookshops & supermarkets. Ensure proper branding of outlets to increase visibility. Offer incentives to instigate customer purchase decision Launch in-trade promo to increase product shelf space RESULTS: Reached over 70,000[...]
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BIC® HORECA ACTIVATION ~ NOV – DEC, 2019

OBJECTIVES: Our marketing goal was to increase sales and awareness of BIC® stationery category pan-Nigeria. TACTICS: Guerilla Marketing. Modern Trade activation. Bookshop activation. D2C Sales. RESULTS: Achieved 100% of sales target Reached over 100,000 customers Rewarded over 7,000 customers Covered 14 Cities Activated 180 markets Activated 15 Supermarkets Activated 360 Bookshop
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M&B FLIER DISTRIBUTION – SEPT, 2019

OBJECTIVES: Increase awareness of retail and wholesale promotion. TACTICS: Deploy Brand Ambassadors to distribute posters and fliers in outlets Educate Pharmacist about M&B retailers’ stock & win promo Ensure effective data capture of outlets RESULTS: 5,488 wholesale and retail outlets covered PostersDeployed 2,500 Deployed 18,600 fliers
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BIC® BACK TO SCHOOL ~ AUG – SEPT, 2019

OBJECTIVES: Increase sales and awareness of BIC® stationery category pan-Nigeria. MARKETING STRATEGY: Guerilla Marketing. Modern Trade activation. Bookshop activation. D2C Sales. RESULTS: Achieved 100% of sales target Reached over 100,000 customers Rewarded over 7,000 customers Covered 14 Cities Activated 180 markets Activated 15 Supermarkets Activated 360 Bookshop
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BIC® SHAVE, PLAY AND WIN ~ JUN – AUG, 2019

OBJECTIVES: Our marketing goal Increase sales and awareness of BIC 1 Shavers pan-Nigeria. Reward existing customers Recruit new customers TACTICS: Our marketing strategy was: Buy, scratch & win Digital promo mechanics. D2D Sales – Guerilla Marketing. University Viewing Centre. PR OOH marketing RESULTS: Activated 11 cities Achieved 126% of sales target Activated 48 markets Reached[...]
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BIC® SCHOOL SAMPLING & SALES ACTIVATION~ JUN – AUG, 2019

OBJECTIVES: Increase awareness of the BIC® stationery brand pan-Nigeria via school sampling TACTICS: Brand Education. Student engagement through puzzle games. D2R Sales. Sampling using TRY IT CARD, to engage target consumers RESULTS Reached Over 1 million consumers Activated 200 primary and secondary schools Achieved 126% sales tgt in 100 markets & neighborhood outlets Activated 11[...]
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SYINIX® – PAMPHLETEERING – MAY, 2019

OBJECTIVES: The marketing plan was to increase awareness about the brand and products TACTICS: The marketing strategy was to: Deploy Brand Ambassadors into modern trade outlets and high traffic areas Target electronic outlets and shops to instigate purchase Drive sales in Open Market and Neighborhood. RESULTS: Distributed 10,000 fliers Generated 40 productive leads
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M&B WORLD MALARIA DAY- APRIL, 2019

OBJECTIVES: Plan and organize a CSR supporting the World Malaria Day cause TACTICS: Select a location with a high population density in Lagos Run engaging activities to attract the audience Educate the audience about Malaria. Give the M&B brand the halo effect. RESULTS: Reached over 500 people Tested 172 people
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TVS HLX PLUS AWARENESS~ MAR – MAY, 2019

OBJECTIVES: Increase awareness and sales of the new TVS HLX Plus motorcycle TACTICS: Target motorcycle parks in Western and Northern Nigeria Deploy roadshow team Engage motorcyclists with test rides. Collect data to generate sales leads. RESULTS: Generated over 20 sales leads Increased awareness of the new motorcycle Activated 118 motorcycle parks Activated 9 states 8,790[...]
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