Experiential

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RITE FOODS: RATTLESNAKE

OBJECTIVES Sample, gift and entertain customers at the launch of the movie Rattlesnake to create awareness and increase sales for Rite Foods Ltd. and Fearless Energy Drink. TACTICS Increase product trial by sampling guests Rite Foods Ltd. beverages Create awareness about new ways to consume RFL beverages Gift consumers by engaging them through RFL gaming[...]
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STALLION BAJAJ KEKE RALLY

OUR OBJECTIVES Establish BAJAJ RE as a fast running technically advanced and durable product by bringing to life the brand tagline” Run fast, Last Long” Create buzz and excitement about Stallion Bajaj RE and showcase Market preference TARGET Achieve 5,000 km distance Activate 28 Cities in 18 States Activate 51 Keke parks Reward Riders with[...]
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TWISCO DOOR-TO-DOOR SAMPLING AND SALES

OUR OBJECTIVES The aim was to engage Consumers and give them reasons to consume and buy TWISCO MARKETING TACTICS Sample target Consumers wet and dry samples Drive sales of Twisco to Consumers and Retailers Offer incentives to instigate customer purchase decision Ensure proper branding of outlets to increase visibility RESULTS 403,200 Consumers Sampled 3,555 cases[...]
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TWISCO GSM SAMPLING AND SALES

MARKETING OBJECTIVES The aim was to engage Consumers and give them reasons to  consume and buy TWISCO OUR MARKETING TACTICS Activate 92 outlets in 24days; activating each outlet for 6days Sample target Consumers wet samples Drive sales of Twisco to Consumers and Retailers Offer incentives to instigate customer purchase decision   OUR RESULTS 108,583 Consumers Sampled[...]
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BIC® MINI BTS – FEBRUARY, 2020

MARKETING OBJECTIVES: •Latch on the Back to School period to increase sales and awareness of BIC® Stationery items TACTICS: Target major sales touchpoints; Open Market, Bookshops & supermarkets. Ensure proper branding of outlets to increase visibility. Offer incentives to instigate customer purchase decision Launch in-trade promo to increase product shelf space RESULTS: Reached over 70,000[...]
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BIC® HORECA ACTIVATION ~ NOV – DEC, 2019

OBJECTIVES: Our marketing goal was to increase sales and awareness of BIC® stationery category pan-Nigeria. TACTICS: Guerilla Marketing. Modern Trade activation. Bookshop activation. D2C Sales. RESULTS: Achieved 100% of sales target Reached over 100,000 customers Rewarded over 7,000 customers Covered 14 Cities Activated 180 markets Activated 15 Supermarkets Activated 360 Bookshop
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M&B FLIER DISTRIBUTION – SEPT, 2019

OBJECTIVES: Increase awareness of retail and wholesale promotion. TACTICS: Deploy Brand Ambassadors to distribute posters and fliers in outlets Educate Pharmacist about M&B retailers’ stock & win promo Ensure effective data capture of outlets RESULTS: 5,488 wholesale and retail outlets covered PostersDeployed 2,500 Deployed 18,600 fliers
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BIC® BACK TO SCHOOL ~ AUG – SEPT, 2019

OBJECTIVES: Increase sales and awareness of BIC® stationery category pan-Nigeria. MARKETING STRATEGY: Guerilla Marketing. Modern Trade activation. Bookshop activation. D2C Sales. RESULTS: Achieved 100% of sales target Reached over 100,000 customers Rewarded over 7,000 customers Covered 14 Cities Activated 180 markets Activated 15 Supermarkets Activated 360 Bookshop
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BIC® SHAVE, PLAY AND WIN ~ JUN – AUG, 2019

OBJECTIVES: Our marketing goal Increase sales and awareness of BIC 1 Shavers pan-Nigeria. Reward existing customers Recruit new customers TACTICS: Our marketing strategy was: Buy, scratch & win Digital promo mechanics. D2D Sales – Guerilla Marketing. University Viewing Centre. PR OOH marketing RESULTS: Activated 11 cities Achieved 126% of sales target Activated 48 markets Reached[...]
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BIC® SCHOOL SAMPLING & SALES ACTIVATION~ JUN – AUG, 2019

OBJECTIVES: Increase awareness of the BIC® stationery brand pan-Nigeria via school sampling TACTICS: Brand Education. Student engagement through puzzle games. D2R Sales. Sampling using TRY IT CARD, to engage target consumers RESULTS Reached Over 1 million consumers Activated 200 primary and secondary schools Achieved 126% sales tgt in 100 markets & neighborhood outlets Activated 11[...]
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