Digital

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BAJAJ RELAUNCH

OBJECTIVES Increase awareness, engagement, and brand affinity MARKETING TACTICS Create endorsement videos and Pictures Create contents on a weekly basis or as at when contracted. Amplify brand campaigns Engage with community to increase participation in campaign Create Brand Twitter Trends Control brand narratives Recruit influencers. RESULTS Over 20M impressions across SM Over 650,000 Reach Over[...]
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BIC SHAVERS DIGITAL CAMPAIGN – OCT, 2018

SITUATION Increase brand awareness and sales TACTICS Launch unique digital campaign that encourages use of products. Engage with community to increase participation in campaign Repost submitted entries Recruit influencers. RESULTS Over 1.2M reach across Social Media Over 2,000 online entries Over 50,000 followers across SM platform Over 80,000 likes and interactions Increase in sales of[...]
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BIC® – SHAVERS – OCTOBER, 2018

OBJECTIVES: Increase brand awareness and sales TACTICS: Launch a unique digital campaign that encourages the use of products. Engage with the community to increase participation in the campaign Repost submitted entries Recruit influencers. RESULTS +1,200,000 Reach across SM +2,000 online entries +50,000 followers across SM platform + 80,000 likes and interactions Increase in sales of[...]
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DIGITAL CAMPAIGN _ #CONFAMNAIJADANCE – JULY, 2018

SITUATION: Increase brand awareness among young passengers TACTICS Launch unique digital campaign that encourages use of products. Engage with community to increase participation in campaign Repost submitted entries Recruit influencers. RESULTS Over 3,000 online entries Over 75,000 followers across SM platforms Improved SEO Increased WOM online and offline
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DIGITAL CAMPAIGN – JUNE, 2018

SITUATION: No social media presence. Increase brand awareness among young passengers Poor response rate TACTICS Launch unique digital campaign that encourages use of products. Serve as extension of Customer Care Educate and engage the Online Community about the products Amplify marketing activities. RESULTS Reached over 20 million impressions in 3 months Over 75,000 followers across[...]
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TVS NIGERIA – JUNE, 2018

OBJECTIVES: Increase brand awareness among young passengers TACTICS Amplify marketing activities. Serve as an extension of Customer Care Educate and engage the Online Community about the products Latch on popular topics that attract the TG RESULTS Reached +20 million impressions in 3 months +75,000 followers across SM platforms Improved SEO Increased WOM online and offline
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WANDEL NIGERIA LTD DIGITAL CAMPAIGN – MAR, 2018

SITUATION: Inconsistent posting. Low level of engagement. Poor response rate TACTICS Serve as extension of Customer Care Educate and engage the Online Community about the products Amplify marketing activities. RESULTS Improved response rate from 50% to 100% and response time from 6hrs to 8mins. Post regularly on Facebook page. Generate sales lead Improved customer satisfaction
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BIC® STATIONERY DIGITAL CAMPAIGN – MAR, 2018

SITUATION: No BIC® Stationery Nigeria social media presence Low awareness of the BIC® Stationery Range of SKUs TACTICS Create social media handles for BIC® Stationery In Nigeria; Facebook, Twitter & Instagram Educate and engage the Online Community about the different SKUs in an engaging way. Amplify marketing activities. RESULTS Generated over 100 followers on Twitter[...]
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BIC® SHAVERS CONSUMER PROMOTION DIGITAL CAMPAIGN ~ AUG – SEPT, 2017

SITUATION: No BIC® Nigeria social media presence Low awareness of the BIC® Shavers TACTICS Create social media handles for BIC® Shavers In Nigeria; Facebook, Twitter & Instagram Create awareness for the promotion Drive participation RESULTS Generated over 200 followers on Twitter Generated over 600 followers on Facebook, with over 16,000 impressions Generated over 400 followers[...]
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