OBJECTIVES Create Awareness for Bajaj Tricycle and drive sales in Nigeria. Plan 1 Mega launch and 30 Mini launches and three 5 A sides tournament TARGET Activate 30 cities across Nigeria in Northern, Southern, Western regions. Have 3 5 Aside Tournaments in 3 cities with the Brand Ambassador –JJ Okocha Organize a Mega Launch in[...]

SITUATION: Organize a Grand Finale draw to select winners from the participants in the Shave & Win promo TACTICS: Choose central and popular location Select celebrities who fit brand and TA Increase awareness about the event online and traditional media. Make event strictly by invitation. Invite winners from first draw RESULTS: 2,093 prospective target reached[...]

SITUATION: Organize the opening of showroom “Simba Den” for the Simba Group brand. MARKETING STRATEGY: Create anticipation amongst residents in the area Drive traffic to the venue Invite dignitaries from the area Increase awareness about the event via traditional media. RESULTS: High awareness about the showroom Generated sales lead

SITUATION: Organize a draw to select winners from the participants in the Shave & Win promo TACTICS: Choose central and popular location Select celebrities who fit brand and TA Increase awareness about the event online and traditional media. Make event strictly by invitation. RESULTS: Increase in participation Recruited new users Position brand as reliable and[...]

SITUATION: Conclude the Online dance challenge in a grand and memorable style. TACTICS: Choose central and popular location Select celebrities who fit brand and TA Increase awareness about the event online and on TV. Make event strictly by invitation Digital & social media amplification Run livestream of Grand Finale RESULTS: Over 2 million reach Hall[...]

SITUATION: Organize a conference for the brand’s dealers and launch the TVS King Duramax. Ensure prompt and 100% attendance of dealers. Ensure proper flow of event. TACTICS: Share itinerary with every guest Set up and decorate hall a day before Check sound, lighting and pyrotechnics hours before Brief MC and DJ RESULTS: Dealers’ were early[...]

SITUATION: Low Equity Market switch (from Ball-Point to Fine-Point) TACTICS: Product Launch One Internal Launch (for the staff) Six Regional/Trade Launches – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja (for Customers) Teasers (with BIC Ninjas and Drum Boys) Consumer Sampling (using the Giant Try-It Board for product demonstration & sampling) RESULTS: 7 Product Events/launches achieved[...]