BIC CRISTAL ULTRA-FINE PRODUCT LAUNCH ~ JULY – AUG, 2016

SITUATION: Low Equity Market switch (from Ball-Point to Fine-Point) TACTICS: Product Launch One Internal Launch (for the staff) Six Regional/Trade Launches – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja (for Customers) Teasers (with BIC Ninjas and Drum Boys) Consumer Sampling (using the Giant Try-It Board for product demonstration & sampling) RESULTS: 7 Product Events/launches achieved[...]
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