STRATEGY Increase brand awareness and brand loyalty among users Drive trial of stationery items TACTICS Target primary and secondary schools in selected locations Use brand asset(BIC Boy) as point of engagement with TG Deploy engagement activities to excite the students Deploy team of promoters to seed into neighborhood shops and deploy POSM RESULTS Reached 19,987[...]

OBJECTIVES: Increase brand awareness Increase brand preference amongst stationery items Increase sales TACTICS: Channels: Supermarket & Bookshop Create emotional link with customers (students & parents)Consumer reward Reposition BIC® stationery as a brand of choice in the minds of consumers RESULTS: Reached 2,306 direct consumers Total sales Of 9,224,000 CFA Activated 4 Bookshops Activated 11 Supermarkets[...]

SITUATION: Increase brand visibility at Afrobeat Rave Recruit new users of the product. Improve brand equity Generate sales TACTICS: Generate sales to trade around the venue days prior to the event Deployment of branded communication materials at the Afrobeat rave to build visibility Generation of sales at the venue with the aid of Brand promoters[...]

OBJECTIVES: Increase brand recall and affinity for BIC® shavers Increase sales TACTICS: Take advantage of AFCON 2019 Deploy roadshow team to engage consumers Activate 19 communities in Dakar Reward consumers RESULTS: Reached over 100,000 customers Achieved 140% of sales target Activated 30 markets Activated 19 communities Rewarded over 20,000 customers

OBJECTIVES: Increase awareness among primary and secondary school students Stimulate brand preference TACTICS: Brand Education Student engagement through mini sketch, games and rewards Brand signboards in schools Sampling of BIC® Products RESULTS: 95 packs of 3cl/ 20 cases of 20cl & 12.5 cases of 75cl of Regal gin sold 300 consumers sampled at the Afrobeat[...]