OBJECTIVES •Showcase SANOFI as a brand that cares. TACTICS •Reiterate SANOFI’s commitment to fight against fake drugs •Activate 9 communities •Sensitize the communities about the dangers of street drugs andhow to manage pain. •Engage and interact with consumers. RESULTS Activated 10 communities 345,000 people reached 2,950 T shirts distributed 70,000 flyers distributed