OBJECTIVES: The marketing plan was to increase awareness about the brand and products TACTICS: The marketing strategy was to: Deploy Brand Ambassadors into modern trade outlets and high traffic areas Target electronic outlets and shops to instigate purchase Drive sales in Open Market and Neighborhood. RESULTS: Distributed 10,000 fliers Generated 40 productive leads
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SANOFI – OCT, 2018

OBJECTIVES •Showcase SANOFI as a brand that cares. TACTICS •Reiterate SANOFI’s commitment to fight against fake drugs •Activate 9 communities •Sensitize the communities about the dangers of street drugs andhow to manage pain. •Engage and interact with consumers. RESULTS Activated 10 communities 345,000 people reached 2,950 T shirts distributed 70,000 flyers distributed
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