OBJECTIVES: Our marketing objective was to increase awareness of BIC Africa Art Master Campaign in Nigeria using public relations (PR) TACTICS: Our marketing strategy was to Segment campaign into; interviews, photo mentions, news publications, and microblogs. Push the news publications & blogs to announce the competitionUse interviews and photo mentions to unveil winners RESULTS: Reached[...]

SITUATION Press attendance/conference to generate content and publicity while reiterating the partnership between TVS brand and the NFF. TACTICS News mention on terrestrial TV stations News Insertion in strategic National News Papers Thorough Circulation and feedback post event (2 weeks) RESULTS Increase in brand awareness. Daily Brand Recall

SITUATION: Press attendance/conference to generate content and publicity during the celebration. TACTICS: News Insertion in strategic National News Papers (This day, Independent, The nation, Vanguard etc) Thorough Circulation and feedback post event (2 weeks) RESULTS: News Insertion in strategic National News Papers (This day, Independent, The nation, Vanguard etc) Thorough Circulation and feedback post event[...]

SITUATION: Create awareness for the SHAVE AND REALIZE YOUR DREAM CONSUMER PROMO through Print Media. TACTICS: News Insertion in Most Read National News Papers (Tribune, Business, Punch, ThisDay, Sun etc) Pan Nigeria exposure in 4 months RESULTS: Increase in awareness and participation in the Promo. Daily Brand Recalls Over 20m Consumer Reach Achieved