BIC® AFRICA ART MASTER-NIGERIA~DEC -JAN, 2020

OBJECTIVES: Our marketing objective was to increase awareness of BIC Africa Art Master Campaign in Nigeria using public relations (PR) TACTICS: Our marketing strategy was to Segment campaign into; interviews, photo mentions, news publications, and microblogs. Push the news publications & blogs to announce the competitionUse interviews and photo mentions to unveil winners RESULTS: Reached[...]
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SIMBA GROUP TVS TRYCYCLE INT’L WOMEN’S DAY CELEBRATION – MAR, 2018

SITUATION: Press attendance/conference to generate content and publicity during the celebration. TACTICS: News Insertion in strategic National News Papers (This day, Independent, The nation, Vanguard etc) Thorough Circulation and feedback post event (2 weeks) RESULTS: News Insertion in strategic National News Papers (This day, Independent, The nation, Vanguard etc) Thorough Circulation and feedback post event[...]
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