BIC® SCHOOL ACTIVATION – MAR, 2020

STRATEGY Increase brand awareness and brand loyalty among users Drive trial of stationery items TACTICS Target primary and secondary schools in selected locations Use brand asset(BIC Boy) as point of engagement with TG Deploy engagement activities to excite the students Deploy team of promoters to seed into neighborhood shops and deploy POSM RESULTS Reached 19,987[...]
Read More

WRITE YOUR SUCCESS WITH BIC ~ SEPT – OCT, 2019

OBJECTIVES: Increase brand awareness Increase brand preference amongst stationery items Increase sales TACTICS: Channels: Supermarket & Bookshop Create emotional link with customers (students & parents)Consumer reward Reposition BIC® stationery as a brand of choice in the minds of consumers RESULTS: Reached 2,306 direct consumers Total sales Of 9,224,000 CFA Activated 4 Bookshops Activated 11 Supermarkets[...]
Read More

BIC® “ALWAYS FRESH WITH BIC” – JULY, 2019

OBJECTIVES: Increase brand recall and affinity for BIC® shavers Increase sales TACTICS: Take advantage of AFCON 2019 Deploy roadshow team to engage consumers Activate 19 communities in Dakar Reward consumers RESULTS: Reached over 100,000 customers Achieved 140% of sales target Activated 30 markets Activated 19 communities Rewarded over 20,000 customers
Read More

BIC® “WRITE YOUR SUCCES WITH BIC” – MAY, 2019

OBJECTIVES: Increase awareness among primary and secondary school students Stimulate brand preference TACTICS: Brand Education Student engagement through mini sketch, games and rewards Brand signboards in schools Sampling of BIC® Products RESULTS: 95 packs of 3cl/ 20 cases of 20cl & 12.5 cases of 75cl of Regal gin sold 300 consumers sampled at the Afrobeat[...]
Read More

My Shopping Cart

Recent Projects

  • BIC ACTIVATION 2020 (1)
  • bic art 19 (8)
  • bic horeca activation (6)