STRATEGY: Our approach to every marketing campaign includes a thorough deep-stick to understand and answer all the WHYs before we deploy/engage. We analyze data to figure out the best way to promote a product or gain customers. This data might include population group statistics, economic trends, and advertising methods. A day or two is spent[...]

STRATEGY: DIGITAL Develop tailored-fit content that encourages engagement and increases word of mouth amongst target audience which have high potentials of achieving virality. MEDIA(RADIO) Develop radio script to drive awareness and participation during Back to school campaign MEDIA (PRINT) Develop Press releases that encourages desired public relations between brands and their target audience

SITUATION: Low Equity Low Availability, Visibility & Activation (AVA) in Trade Low demand for the BIC brand of Pen TACTICS: Shoppers Activation; Shoppers engagement and sales in Modern Trade (Supermarkets) and Mass Market (Bookshops) in Six Key Cities – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja Merchandising and POSM deployment RESULTS: 54,000 pens sampled 595,750[...]