SITUATION:

• Poor Sales
• Poor Revenue
• Brand considered as ‘old and not

innovative’ by target consumers

TACTICS:

• 20days Dry Sampling in 320 Junior and Senior Secondary Schools in four Key Cities (Lagos, Ibadan, Enugu and Kano)
• Brand Education in Classrooms
• Sell-in into 320 Secondary School Stationery Outlets

RESULTS:

• Sampled 320,000 contacts in 320 Secondary Schools (80 per city in 4 cities; Lagos, Ibadan, Enugu and Kano)
• Product sampling using the Try-It Cards (320,000 was deployed)