BIC® 100% CRISTAL SCHOOL SAMPLING ACTIVATION 4 CITIES ~ OCT – NOV, 2015

SITUATION:

  • Poor Sales
  • Poor Revenue
  • Brand considered as ‘old and not

innovative’ by target consumers

TACTICS:

  • 20days Dry Sampling in 320 Junior and Senior Secondary Schools in four Key Cities (Lagos, Ibadan, Enugu and Kano)
  • Brand Education in Classrooms
  • Sell-in into 320 Secondary School Stationery Outlets

RESULTS:

  • Sampled 320,000 contacts in 320 Secondary Schools (80 per city in 4 cities; Lagos, Ibadan, Enugu and Kano)
  • Product sampling using the Try-It Cards (320,000 was deployed)
  • Client:BIC
  • Date:October - November, 2015
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

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