BIC® 2018 MINI BTS CAMPAIGN ~ JAN – MAR, 2018
SITUATION:
- Generate top of mind awareness equity .
- Achieve a total of 676,590 unit sales across SKUs
TACTICS:
- Generate top of mind awareness equity .
- Achieve a total of 676,590 unit sales across SKUs
RESULTS:
- 4,814 consumers rewarded
- 181% Sales Achieved
- 100% outlets reached
- 96% consumers rewarded
- Client:BIC
- Date:January - March, 2018
- Tags:Nigeria
- Project Type:Sales and Channel MGT.
- Marketing
