OBJECTIVES:

• Increase brand recall and affinity for BIC® shavers
• Increase sales

TACTICS:

• Take advantage of AFCON 2019
• Deploy roadshow team to engage consumers
• Activate 19 communities in Dakar
• Reward consumers

RESULTS:

• Reached over 100,000 customers
• Achieved 140% of sales target
• Activated 30 markets
• Activated 19 communities
• Rewarded over 20,000 customers