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OBJECTIVES

  • Increase brand recall and affinity for BIC® shavers
  • Increase sales

TACTICS

  • Take advantage of AFCON 2019
  • Deploy roadshow team to engage consumers
  • Activate 19 communities in Dakar
  • Reward consumers

RESULTS

  • Reached over 100,000 customers
  • Achieved 140% of sales target
  • Activated 30 markets
  • Activated 19 communities
  • Rewarded over 20,000 customers