BIC® “ALWAYS FRESH WITH BIC” – JULY, 2019

OBJECTIVES:

  • Increase brand recall and affinity for BIC® shavers
  • Increase sales

TACTICS:

  • Take advantage of AFCON 2019
  • Deploy roadshow team to engage consumers
  • Activate 19 communities in Dakar
  • Reward consumers

RESULTS:

  • Reached over 100,000 customers
  • Achieved 140% of sales target
  • Activated 30 markets
  • Activated 19 communities
  • Rewarded over 20,000 customers
  • Client:BIC
  • Date:July, 2019
  • Tags:Senegal
  • Project Type:Experiential
  • .

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  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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