OBJECTIVES:

Increase sales and awareness of BIC® stationery category pan-Nigeria.

MARKETING STRATEGY:

• Guerilla Marketing.
• Modern Trade activation.
• Bookshop activation.
• D2C Sales.

RESULTS:

• Achieved 100% of sales target
• Reached over 100,000 customers
• Rewarded over 7,000 customers
• Covered 14 Cities
• Activated 180 markets
• Activated 15 Supermarkets
• Activated 360 Bookshop