SITUATION:

• Low demand for BIC Cristal Ultra Fine Pen
• Low Awareness

TACTICS:

• Brand Education
• Consumer engagement through; BIC Treasure Hunt, BIC Talent Hunt, BIC Open Mic Competition etc
• 1 month Sampling in 13 Tertiary Institutions across 6 cities
• Sampling using TRY IT CARD, to engage target consumers
• Town Storm to create Awareness
• Distribution of Flyers to create awareness
• D2R Sales

RESULTS:

• 100% sampling objective achieved
• Sampled 13 Campuses (Unilag, Yabatech, FCE Akoka, UI, Poly Ibadan, UniAbuja, Oko Poly etc)
• 25 Activations
• 72% sales objective achieved

LOCATION

• Lagos
• Ibadan
• Onitsha
• Enugu,
• Abuja
• Kaduna