BIC® CRISTAL UF CONSUMER SAMPLING ACTIVATION ~ SEPT – NOV, 2016

SITUATION:

  • Low Equity
  • Low awareness
  • Low demand for BIC Pen

TACTICS:

  • Consumer Sampling Activation;
  • Consumer (All SEC) engagement in Secondary Schools and Tertiary Institution in Six Key Cities – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
  • Product Demonstration and Brand Engagement

RESULTS:

  • 100% achievement of set targets
  • 430,000 pens sampled (391k in Sec & 39k on Campus)
  • 54,350 pens sold (54 cases)
  • 400 Activations achieved
  • Achieved Brand visibility & availability in schools and outlets
  • Client:BIC
  • Tags:Nigeria market activation
  • Project Type:EXPERIENTIAL MARKETING
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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