SITUATION:

• Low Equity
• Low awareness
• Low demand for BIC Pen

TACTICS:

• Consumer Sampling Activation;
• Consumer (All SEC) engagement in Secondary Schools and Tertiary Institution in Six Key Cities – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
• Product Demonstration and Brand Engagement

RESULTS:

• 100% achievement of set targets
• 430,000 pens sampled (391k in Sec & 39k on Campus)
• 54,350 pens sold (54 cases)
• 400 Activations achieved
• Achieved Brand visibility & availability in schools and outlets