BIC® CRISTAL ULTRA-FINE DIRECT 2 RETAIL SALES ~ JULY – SEPT, 2016

SITUATION:

  • Low Equity
  • Low demand for the BIC brand of Pen
  • Low AVA in the Trade

TACTICS:

  • Trade Activation;
  • D2R (Direct to Retailer)by Sales Commandos in Six Key Cities – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
  • Merchandising and POSM deployment

RESULTS:

  • Trade Activation;
  • D2R (Direct to Retailer)by Sales Commandos in Six Key Cities – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
  • Merchandising and POSM deployment
  • Client:Bearsthemes
  • Date:May 14, 2018
  • Tags:photography, agency, creative
  • Project Type:Experiential

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  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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