BIC CRISTAL ULTRA-FINE PRODUCT LAUNCH ~ JULY – AUG, 2016

SITUATION:

  • Low Equity
  • Market switch (from Ball-Point to Fine-Point)

TACTICS:

  • Product Launch
  • One Internal Launch (for the staff)
  • Six Regional/Trade Launches – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja (for Customers)
  • Teasers (with BIC Ninjas and Drum Boys)
  • Consumer Sampling (using the Giant Try-It Board for product demonstration & sampling)

RESULTS:

  • 7 Product Events/launches achieved (1 Office & 6 Regional)
  • 16 Teaser activations, 8 Open Market activations
  • 16, 960 pens sampled
  • High awareness and engagement achieved for the new BIC Cristal Ultra-Fine pen
  • Client:BIC
  • Tags:Nigeria market activation
  • Project Type:EXPERIENTIAL MARKETING
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

Post Categories

My Shopping Cart

Recent Projects

  • BIC ACTIVATION 2020 (1)
  • bic art 19 (8)
  • bic horeca activation (6)