BIC® CRISTAL ULTRA_FINE SHOPPERS ACTIVATION – NOV, 2017

SITUATION:

  • Low Equity
  • Low Availability, Visibility & Activation (AVA) in Trade
  • Low demand for the BIC brand of Pen

TACTICS:

Shoppers Activation;

  • Shoppers engagement and sales in Modern Trade (Supermarkets) and Mass Market (Bookshops) in Six Key Cities – Lagos, Ibadan, Akure, Onitsha, Kaduna & Abuja
  • Merchandising and POSM deployment

RESULTS:

  • 54,000 pens sampled
  • 595,750 pens sold (595.75 cases) 110% vs target
  • 480 Activations achieved
  • High awareness, visibility and great Shopper engagement achieved for BIC Pen in Modern Trade and Mass Market

LOCATION:

  • Lagos
  • Ibadan
  • Akure
  • Onitsha
  • Kaduna
  • Abuja
  • Client:BIC
  • Date:NOV, 2017
  • Tags:CRISTAL ULTRA_FINE SHOPPERS ACTIVATION
  • Project Type:EXPERIENTIAL MARKETING

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