OBJECTIVES:

Increase brand visibility and awareness.

TACTICS:

• Create and manage 5 football fan zones
• Deploy branded materials to increase visibility
• Show Senegal matches to attract crowd
• Create engaging activities to reward attendees

RESULTS:

• 5 Fan Zones In Dakar
• Reached more than 100,000 people
• 100,000 XOF of credits rewards
• 5 Smartphone rewards
• 4 PS4 rewards
• 25 Senegalese jerseys rewards
• 5 TV rewards