BIC® FAN ZONE/ SPACE ~ JUN – JUL, 2019

OBJECTIVES:

Increase brand visibility and awareness.

TACTICS:

  • Create and manage 5 football fan zones
  • Deploy branded materials to increase visibility
  • Show Senegal matches to attract crowd
  • Create engaging activities to reward attendees

RESULTS:

  • 5 Fan Zones In Dakar
  • Reached more than 100,000 people
  • 100,000 XOF of credits rewards
  • 5 Smartphone rewards
  • 4 PS4 rewards
  • 25 Senegalese jerseys rewards
  • 5 TV rewards
  • Client:BIC
  • Date:June - July, 2019
  • Tags:Senegal
  • Project Type:Event Mgt & Product Launches
  • .

Projects

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  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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