BIC® HORECA ACTIVATION ~ NOV – DEC, 2019

OBJECTIVES:

Our marketing goal was to increase sales and awareness of BIC® stationery category pan-Nigeria.

TACTICS:

  • Guerilla Marketing.
  • Modern Trade activation.
  • Bookshop activation.
  • D2C Sales.

RESULTS:

  • Achieved 100% of sales target
  • Reached over 100,000 customers
  • Rewarded over 7,000 customers
  • Covered 14 Cities
  • Activated 180 markets
  • Activated 15 Supermarkets
  • Activated 360 Bookshop

  • Client:BIC
  • Project Type:Experiential
  • Marketing

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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  • bic art 19 (8)
  • bic horeca activation (6)