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OBJECTIVE
- Introduce and increase awareness for BIC Lighters J5 and J6 ranges in Legal Adult Meeting Points (LAMPs) Lagos ONLY.
MARKETING TACTICS
- Target Lagos ‘A-List’ Clubs and Bars with high foot traffic during the festive period.
- Drive Dry Sampling.
- End-user engagement for brand recall and immersion.
RESULTS
Achieved 30 LAMPs
Sampled over 6,000 end-users
Increase awareness
Generate sales leads