BIC® – LIGHTERS SQUAD LAMPS ACTIVATION – DEC, 2018

SITUATION:

Introduce and increase awareness for BIC Lighters J5 and J6 ranges in Legal Adult Meeting Points (LAMPs) Lagos ONLY.

TACTICS:

  • Target Lagos ‘A-List’ Clubs and Bars with high foot traffic during the festive period.
  • Drive Dry Sampling
  • End-user engagement for brand recall and immersion.

RESULTS:

  • Achieved up 30 LAMPs on Lagos Mainland and Island.
  • Sampled over 6,000 End-users
  • Increase awareness.
  • Generate sales leads.
  • Client:Bic
  • Date:December, 2018
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

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