BIC® – LIGHTERS SQUAD LAMPS ACTIVATION – DEC, 2018
Introduce and increase awareness for BIC Lighters J5 and J6 ranges in Legal Adult Meeting Points (LAMPs) Lagos ONLY.
- Target Lagos ‘A-List’ Clubs and Bars with high foot traffic during the festive period.
- Drive Dry Sampling
- End-user engagement for brand recall and immersion.
- Achieved up 30 LAMPs on Lagos Mainland and Island.
- Sampled over 6,000 End-users
- Increase awareness.
- Generate sales leads.
- Date:December, 2018
- Project Type:Experiential