BIC® – MINI BACK TO SCHOOL (STATIONERY)-FEB, 2019

SITUATION

To latch unto the short and first back to school period of the year and show-tell-sell BIC® as a complete ranges of stationeries.

MARKETING STRATEGY

  • Deploy Brand Ambassadors into modern trade outlets and bookshops
  • Target 10 Hypermarkets and 200 Bookshops
  • Drive Guerilla Sales in Open Market and Neighborhood.

RESULTS

On-going (currently on 50% ATD

  • Client:BIC
  • Date:February, 2019
  • Tags:Nigeria
  • Project Type:Sales and Channel MGT.
  • Marketing
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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