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MARKETING OBJECTIVE
- Increase brand awareness and brand loyalty among users
- Build BIC cristal trendy image attribute among young students, teachers, and parents
- Drive trial of stationery items.
MARKETING TACTICS FOR BIC
- Target primary schools in selected locations
- Use brand asset (BIC Boy) as point of engagement with TG
RESULTS
Reached 26 993 people
Activated 25 schools in 14 days
Rewared 465 best Students in 25 School
Deployed 473 Class Name tags