BIC® SCHOOL ACTIVATION – MAR, 2020

STRATEGY

  • Increase brand awareness and brand loyalty among users
  • Drive trial of stationery items

TACTICS

  • Target primary and secondary schools in selected locations
  • Use brand asset(BIC Boy) as point of engagement with TG
  • Deploy engagement activities to excite the students
  • Deploy team of promoters to seed into neighborhood shops and deploy POSM

RESULTS

  • Reached 19,987 people
  • Activated 10 schools in 4 days
  • Sold 200 cases of BIC Original
  • Deployed 388 Class Name tags
  • Project Type:EXPERIENTIAL MARKETING, SENEGAL

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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