BIC® SCHOOL SAMPLING ~ FEB – JUN, 2017
SITUATION:
- Generate top of mind awareness equity .
- Achieve a total of 676,590 unit sales across SKUs
TACTICS:
- Generate top of mind awareness equity .
- Achieve a total of 676,590 unit sales across SKUs
RESULTS:
- 4,814 consumers rewarded
- 181% Sales Achieved
- 100% outlets reached
- 96% consumers rewarded
- Client:BIC
- Date:February - June, 2017
- Tags:Nigeria
- Project Type:Experiential
- Marketing
