BIC® SCHOOL SAMPLING ~ FEB – JUN, 2017

SITUATION:

  • Generate top of mind awareness equity .
  • Achieve a total of 676,590 unit sales across SKUs

TACTICS:

  • Generate top of mind awareness equity .
  • Achieve a total of 676,590 unit sales across SKUs

RESULTS:

  • 4,814 consumers rewarded
  • 181% Sales Achieved
  • 100% outlets reached
  • 96% consumers rewarded

  • Client:BIC
  • Date:February - June, 2017
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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