BIC® SCHOOL SAMPLING & SALES ACTIVATION~ JUN – AUG, 2019

OBJECTIVES:

Increase awareness of the BIC® stationery brand pan-Nigeria via school sampling

TACTICS:

  • Brand Education.
  • Student engagement through puzzle games.
  • D2R Sales.
  • Sampling using TRY IT CARD, to engage target consumers

RESULTS

  • Reached Over 1 million consumers
  • Activated 200 primary and secondary schools
  • Achieved 126% sales tgt in 100 markets & neighborhood outlets
  • Activated 11 cities
  • Client:BIC
  • Date:June - August, 2019
  • Tags:Nigeria
  • Project Type:EXPERIENTIAL MARKETING
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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