OBJECTIVES:

Increase awareness of the BIC® stationery brand pan-Nigeria via school sampling

TACTICS:

• Brand Education.
• Student engagement through puzzle games.
• D2R Sales.
• Sampling using TRY IT CARD, to engage target consumers

RESULTS

• Reached Over 1 million consumers
• Activated 200 primary and secondary schools
• Achieved 126% sales tgt in 100 markets & neighborhood outlets
• Activated 11 cities