SITUATION:

Low demand for BIC Cristal Ultra Fine Pen

TACTICS:

• Brand Education and engagement
• Sampled primary & secondary school students
• Sample in 110,000 Students using TRY It Cards
• Sampling in 12 cities
• D2R Sales Activations

RESULTS:

• Sampled in 110,000 Students using TRY It Cards
• Sampled in 12 cities