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SITUATION

Low demand for BIC Cristal Ultra Fine Pen

MARKETING TACTICS

  • Brand Education and engagement
  • Sampled primary & secondary school students
  • Sample in 110,000 Students using TRY It Cards
  • Sampling in 12 cities
  • D2R Sales Activations

RESULTS

  • Sampled in 110,000 Students using TRY It Cards
  • Sampled in 12 cities