BIC® SCHOOL SAMPLING ~ FEB – APR, 2018

SITUATION:

Low demand for BIC Cristal Ultra Fine Pen

TACTICS:

  • Brand Education and engagement
  • Sampled primary & secondary school students
  • Sample in 110,000 Students using TRY It Cards
  • Sampling in 12 cities
  • D2R Sales Activations

RESULTS:

  • Sampled in 110,000 Students using TRY It Cards
  • Sampled in 12 cities
  • Client:BIC
  • Date:February - April, 2018
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

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  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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