BIC® SCHOOL SPONSORSHIP/ SPECIAL EVENTS ~ FEB – JUN, 2017

SITUATION:

  • Low demand for BIC Cristal Ultra Fine Pen
  • Low Awareness

TACTICS:

  • Brand Education
  • Consumer engagement activities
  • Bic sponsorship of key school special events:
  • Mother’s day
  • School Interhouse sports
  • Career day
  • Cultural day etc.
  • Sampling using TRY IT CARD

RESULTS:

  • 98% sampling objective achieved
  • 100% activation objective achieved
  • 159% sales objective achieved
  • Client:BIC
  • Date:FEB - JUN, 2017
  • Tags:SCHOOL SPONSORSHIP/ SPECIAL EVENTS
  • Project Type:EXPERIENTIAL MARKETING

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