BIC® SHAVE, PLAY AND WIN ~ JUN – AUG, 2019

OBJECTIVES:

Our marketing goal

  • Increase sales and awareness of BIC 1 Shavers pan-Nigeria.
  • Reward existing customers
  • Recruit new customers

TACTICS:

Our marketing strategy was:

  • Buy, scratch & win
  • Digital promo mechanics.
  • D2D Sales – Guerilla Marketing.
  • University Viewing Centre.
  • PR
  • OOH marketing

RESULTS:

  • Activated 11 cities
  • Achieved 126% of sales target
  • Activated 48 markets
  • Reached Over 1 million customers
  • 11 BRT Branding & 25 Press Releases
  • 18 Blog Posts
  • Client:BIC
  • Date:June - August, 2019
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

Post Categories

My Shopping Cart

Recent Projects

  • BIC ACTIVATION 2020 (1)
  • bic art 19 (8)
  • bic horeca activation (6)