OBJECTIVES:

Our marketing goal

• Increase sales and awareness of BIC 1 Shavers pan-Nigeria.
• Reward existing customers
• Recruit new customers

TACTICS:

Our marketing strategy was:

• Buy, scratch & win
• Digital promo mechanics.
• D2D Sales – Guerilla Marketing.
• University Viewing Centre.
• PR
• OOH marketing

RESULTS:

• Activated 11 cities
• Achieved 126% of sales target
• Activated 48 markets
• Reached Over 1 million customers
• 11 BRT Branding & 25 Press Releases
• 18 Blog Posts