BIC – SHAVE & WIN DRAW FIRST DRAW~ NOV, 2018

SITUATION:

Organize a draw to select winners from the participants in the Shave & Win promo

TACTICS:

  • Choose central and popular location
  • Select celebrities who fit brand and TA
  • Increase awareness about the event online and traditional media.
  • Make event strictly by invitation.

RESULTS:

  • Increase in participation
  • Recruited new users
  • Position brand as reliable and trustworthy
  • Increased in brand awareness
  • Client:BIC
  • Date:November, 2018
  • Tags:Nigeria
  • Project Type:Event Mgt & Product Launches
  • .

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