BIC – SHAVE & WIN DRAW GRAND FINALE – DEC, 2018

SITUATION:

Organize a Grand Finale draw to select winners from the participants in the Shave & Win promo

TACTICS:

  • Choose central and popular location
  • Select celebrities who fit brand and TA
  • Increase awareness about the event online and traditional media.
  • Make event strictly by invitation.
  • Invite winners from first draw

RESULTS:

  • 2,093 prospective target reached
  • 14 cities activated
  • 2,469 Motor Cycle Riders reached
  • Client:BIC
  • Date:December, 2018
  • Tags:Nigeria
  • Project Type:Event Mgt & Product Launches
  • Marketing

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