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SITUATION
- Reward loyal consumers
- Recruit new users
- Create a platform to reward participants of the BIC® 1 Shavers Consumer Promotion
MARKETING TACTICS
- 2 months pan Nigeria coupon based promotion
- Road show to sensitize public and drive sales
- Digital & social media amplification
RESULTS
- 233% sales achieved so far
- 192% outlet coverage achieved
- 123% Direct consumer reach
- 104% airtime rewarded to consumers
- 2 Draws in Onitsha and Lagos
- 2 Cars Star Prizes won