BIC® SHAVERS CONSUMER PROMOTION PAN-NIGERIAN ~ JULY – SEPT, 2017

SITUATION:

  • Reward loyal consumers
  • Recruit new users
  • Create a platform to reward participants of the BIC® 1 Shavers Consumer Promotion

TACTICS:

  • 2 months pan Nigeria coupon based promotion
  • Road show to sensitize public and drive sales
  • Digital & social media amplification

RESULTS:

  • 233% sales achieved so far
  • 192% outlet coverage achieved
  • 123% Direct consumer reach
  • 104% airtime rewarded to consumers
  • 2 Draws in Onitsha and Lagos
  • 2 Cars Star Prizes won
  • Client:BIC®
  • Date:JULY – SEPT, 2017
  • Tags:SHAVERS CONSUMER PROMOTION PAN-NIGERIAN
  • Project Type:EXPERIENTIAL, NIGERIA

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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