SITUATION:

• Reward loyal consumers
• Recruit new users
• Create a platform to reward participants of the BIC® 1 Shavers Consumer Promotion

TACTICS:

• 2 months pan Nigeria coupon based promotion
• Road show to sensitize public and drive sales
• Digital & social media amplification

RESULTS:

• 233% sales achieved so far
• 192% outlet coverage achieved
• 123% Direct consumer reach
• 104% airtime rewarded to consumers
• 2 Draws in Onitsha and Lagos
• 2 Cars Star Prizes won