OBJECTIVES:

• Increase awareness about Lord’s Dry Gin
• Position Lord’s Dry Gin as a premium drink

TACTICS

• Identify and partner with events that align with TG
• Chose eyeball location at the venue to increase visibility
• Cocktail Sampling
• Event capture

RESULTS

• Activated 9 events
• Reached over 10,000 people
• Sampled 3,600 people