BIC® SHAVERS CONSUMER PROMOTION – AUG, 2018 & 2019

OBJECTIVES:

  • Increase awareness about Lord’s Dry Gin
  • Position Lord’s Dry Gin as a premium drink

TACTICS

  • Identify and partner with events that align with TG
  • Chose eyeball location at the venue to increase visibility
  • Cocktail Sampling
  • Event capture

RESULTS

  • Activated 9 events
  • Reached over 10,000 people
  • Sampled 3,600 people
  • Client:BIC
  • Date:August, 2017 & 2018
  • Tags:Nigeria
  • Project Type:Digital
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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