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SITUATION
- No BIC® Nigeria social media presence
- Low awareness of the BIC® Shavers
TACTICS
- Create social media handles for BIC® Shavers In Nigeria; Facebook, Twitter & Instagram
- Create awareness for the promotion
- Drive participation
RESULTS
- Generated over 200 followers on Twitter
- Generated over 600 followers on Facebook, with over 16,000 impressions
- Generated over 400 followers on Instagram with over 1,000 impressions