SITUATION

Increase brand awareness and sales

TACTICS

• Launch unique digital campaign that encourages use of products.
• Engage with community to increase participation in campaign
• Repost submitted entries
• Recruit influencers.

RESULTS

• Over 1.2M reach across Social Media
• Over 2,000 online entries
• Over 50,000 followers across SM platform
• Over 80,000 likes and interactions
• Increase in sales of BIC® shavers
• Increased WOM online and offline