BIC SHAVERS DIGITAL CAMPAIGN – OCT, 2018

SITUATION

Increase brand awareness and sales

TACTICS

  • Launch unique digital campaign that encourages use of products.
  • Engage with community to increase participation in campaign
  • Repost submitted entries
  • Recruit influencers.

RESULTS

  • Over 1.2M reach across Social Media
  • Over 2,000 online entries
  • Over 50,000 followers across SM platform
  • Over 80,000 likes and interactions
  • Increase in sales of BIC® shavers
  • Increased WOM online and offline
  • Client:Bic
  • Date:October, 2018
  • Tags:Nigeria
  • Project Type:Digital
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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