BIC® SHAVERS (STAY FRESH WITH BIC1) – MAR – MAY, 2018

SITUATION:

Increase penetration and awareness of the #BIC1 shavers amongst end users.

TACTICS:

  • Brand Education and engagement
  • Sampled Universities, Neighborhoods, Religious Centres and High Traffic areas
  • Sample in 62,000 people.
  • Sampling in 16 states.

RESULTS:

  • 61,584 people sampled.
  • Sampled in 7 states.
  • Sampled 10 Higher Institutions
  • Client:BIC
  • Date:March - May, 2018
  • Tags:Nigeria
  • Project Type:Experiential
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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