SITUATION:

Increase penetration and awareness of the #BIC1 shavers amongst end users.

TACTICS:

• Brand Education and engagement
• Sampled Universities, Neighborhoods, Religious Centres and High Traffic areas
• Sample in 62,000 people.
• Sampling in 16 states.

RESULTS:

• 61,584 people sampled.
• Sampled in 7 states.
• Sampled 10 Higher Institutions