BIC® – SHAVERS – OCTOBER, 2018
Increase brand awareness and sales
- Launch a unique digital campaign that encourages the use of products.
- Engage with the community to increase participation in the campaign
- Repost submitted entries
- Recruit influencers.
- +1,200,000 Reach across SM
- +2,000 online entries
- +50,000 followers across SM platform
- + 80,000 likes and interactions
- Increase in sales of BIC® shavers
- Increased WOM online and offline
- Date:October, 2018
- Project Type:Digital