BIC® STATIONERY BACK-TO-SCHOOL ROAD SHOW ~ AUG – SEPT, 2017

SITUATION:

  • Own the back to school period
  • Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Wax Crayon

TACTICS:

  • 1 month road show activation in 6 cities
  • Reward shoppers who make purchases
  • Brand Education and Engagement

RESULTS:

  • 1 month road show activation in 6 cities
  • Reward shoppers who make purchases
  • Brand Education and Engagement
  • Client:BIC
  • Date:August - September, 2017
  • Tags:Nigeria
  • Project Type:Experiential
  • .

Projects

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  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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