SITUATION:

• Own the back to school period
• Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Wax Crayon

TACTICS:

• 1 month road show activation in 6 cities
• Reward shoppers who make purchases
• Brand Education and Engagement

RESULTS:

• 1 month road show activation in 6 cities
• Reward shoppers who make purchases
• Brand Education and Engagement