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SITUATION
- Own the back to school period
- Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Wax Crayon
MARKETING TACTICS
- 1 month road show activation in 6 cities
- Reward shoppers who make purchases
- Brand Education and Engagement
RESULTS
- 1 month road show activation in 6 cities
- Reward shoppers who make purchases
- Brand Education and Engagement