BIC® STATIONERY BACK-TO-SCHOOL ~ AUG – SEPT, 2018

SITUATION:

  • Own the back to school period
  • Drive awareness & sales of major BIC Stationery products; BIC Original, BIC Cristal Ultra Fine, BIC Evolution Graphite, BIC Kids Visa Coloring

TACTICS:

  • One month sales and reward promotion drive across 15 cities
  • Merchandising and visibility drive in 10 supermarkets & 480 bookshops in 15 cities

RESULTS:

  • 122% overall bookshop sales achieved
  • 107% overall supermarket sales achieved
  • 100,000 mall activation consumers reached
  • Over 12,000 shoppers rewarded
  • 100% of outlet reach achieved
  • Client:BIC
  • Date:August - September, 2018
  • Tags:Nigeria
  • Project Type:EXPERIENTIAL MARKETING
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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