BIC® “WRITE YOUR SUCCES WITH BIC” – MAY, 2019

OBJECTIVES:

  • Increase awareness among primary and secondary school students
  • Stimulate brand preference

TACTICS:

  • Brand Education
  • Student engagement through mini sketch, games and rewards
  • Brand signboards in schools
  • Sampling of BIC® Products

RESULTS:

  • 95 packs of 3cl/ 20 cases of 20cl & 12.5 cases of 75cl of Regal gin sold
  • 300 consumers sampled at the Afrobeat party
  • 20 retailers data captured
  • Client:BIC
  • Date:May , 2018
  • Tags:Senegal
  • Project Type:Experiential
  • .

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