OBJECTIVES:

• Increase awareness among primary and secondary school students
• Stimulate brand preference

TACTICS:

• Brand Education
• Student engagement through mini sketch, games and rewards
• Brand signboards in schools
• Sampling of BIC® Products

RESULTS:

• 95 packs of 3cl/ 20 cases of 20cl & 12.5 cases of 75cl of Regal gin sold
• 300 consumers sampled at the Afrobeat party
• 20 retailers data captured