BIC® “WRITE YOUR SUCCESS WITH BIC” FRENCH BTS ~ AUG – SEPT, 2019

SITUATION:

  • Increase brand visibility at Afrobeat Rave
  • Recruit new users of the product.
  • Improve brand equity
  • Generate sales

TACTICS:

  • Generate sales to trade around the venue days prior to the event
  • Deployment of branded communication materials at the Afrobeat rave to build visibility
  • Generation of sales at the venue with the aid of Brand promoters

RESULTS:

  • 95 packs of 3cl/ 20 cases of 20cl & 12.5 cases of 75cl of Regal gin sold
  • 300 consumers sampled at the Afrobeat party
  • 20 retailers data captured
  • Client:BIC
  • Date:September, 2019
  • Tags:Senegal
  • Project Type:Experiential
  • .

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