SITUATION:

• Increase brand visibility at Afrobeat Rave
• Recruit new users of the product.
• Improve brand equity
• Generate sales

TACTICS:

• Generate sales to trade around the venue days prior to the event
• Deployment of branded communication materials at the Afrobeat rave to build visibility
• Generation of sales at the venue with the aid of Brand promoters

RESULTS:

• 95 packs of 3cl/ 20 cases of 20cl & 12.5 cases of 75cl of Regal gin sold
• 300 consumers sampled at the Afrobeat party
• 20 retailers data captured