OBJECTIVES

•Showcase SANOFI as a brand that cares.

TACTICS

•Reiterate SANOFI’s commitment to fight against fake drugs

•Activate 9 communities

•Sensitize the communities about the dangers of street drugs and
how to manage pain.

•Engage and interact with consumers.

RESULTS

• Activated 10 communities
• 345,000 people reached
• 2,950 T shirts distributed
• 70,000 flyers distributed