DIGITAL CAMPAIGN – JUNE, 2018

SITUATION:

  • No social media presence.
  • Increase brand awareness among young passengers
  • Poor response rate

TACTICS

  • Launch unique digital campaign that encourages use of products.
  • Serve as extension of Customer Care
  • Educate and engage the Online Community about the products
  • Amplify marketing activities.

RESULTS

  • Reached over 20 million impressions in 3 months
  • Over 75,000 followers across SM platforms
  • Improved SEO
  • Increased WOM online and offline
  • Client:TVS
  • Date:June, 2018
  • Tags:Nigeria
  • Project Type:Digital
  • .

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