DIGITAL CAMPAIGN – JUNE, 2018
- No social media presence.
- Increase brand awareness among young passengers
- Poor response rate
- Launch unique digital campaign that encourages use of products.
- Serve as extension of Customer Care
- Educate and engage the Online Community about the products
- Amplify marketing activities.
- Reached over 20 million impressions in 3 months
- Over 75,000 followers across SM platforms
- Improved SEO
- Increased WOM online and offline
- Date:June, 2018
- Project Type:Digital