SITUATION:

• No social media presence.
• Increase brand awareness among young passengers
• Poor response rate

TACTICS

• Launch unique digital campaign that encourages use of products.
• Serve as extension of Customer Care
• Educate and engage the Online Community about the products
• Amplify marketing activities.

RESULTS

• Reached over 20 million impressions in 3 months
• Over 75,000 followers across SM platforms
• Improved SEO
• Increased WOM online and offline