LUMINOUS ADVANCED VIEWING PARTNERSHIP OF ”CHIEF DADDY” MOVIE – DEC, 2018

OBJECTIVES:

Increase awareness of Luminous among the TG in Nigeria by Partnering with the biggest Movie Producers in Nigeria – Ebony Life Cinemas

TACTICS:

  • Partner with one of the Biggest movies in 2018 “Chief Daddy” to grow awareness for the Brand
  • Latch on Media exposure on TV, Radio, Print and Online.
  • Ensure brand visibility at event

RESULTS:

  • Reached over 35 million contacts
  • Generated 42 sales leads
  • 75 spots aired on EbonyLife TV
  • Client:Luminous
  • Date:December, 2018
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

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