BIC® MINI BTS – FEBRUARY, 2020

MARKETING OBJECTIVES:

•Latch on the Back to School period to increase sales and awareness of BIC® Stationery items

TACTICS:

  • Target major sales touchpoints; Open Market, Bookshops & supermarkets.
  • Ensure proper branding of outlets to increase visibility.
  • Offer incentives to instigate customer purchase decision
  • Launch in-trade promo to increase product shelf space

RESULTS:

  • Reached over 70,000 people across touch points
  • Activated 10 Supermarkets, 80 Bookshops & 46 OM
  • Covered 2,310 Open Market Outlets
  • Achieved 76% of sales in Supermarkets
  • Achieved 244% of sales in Bookshops
  • Achieved 98% of sales in Open Markets

  • Client:BIC
  • Date:February, 2020
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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