MARKETING OBJECTIVES:

•Latch on the Back to School period to increase sales and awareness of BIC® Stationery items

TACTICS:

• Target major sales touchpoints; Open Market, Bookshops & supermarkets.
• Ensure proper branding of outlets to increase visibility.
• Offer incentives to instigate customer purchase decision
• Launch in-trade promo to increase product shelf space

RESULTS:

• Reached over 70,000 people across touch points
• Activated 10 Supermarkets, 80 Bookshops & 46 OM
• Covered 2,310 Open Market Outlets
• Achieved 76% of sales in Supermarkets
• Achieved 244% of sales in Bookshops
• Achieved 98% of sales in Open Markets