BIC® MINI BTS – FEBRUARY, 2020
•Latch on the Back to School period to increase sales and awareness of BIC® Stationery items
- Target major sales touchpoints; Open Market, Bookshops & supermarkets.
- Ensure proper branding of outlets to increase visibility.
- Offer incentives to instigate customer purchase decision
- Launch in-trade promo to increase product shelf space
- Reached over 70,000 people across touch points
- Activated 10 Supermarkets, 80 Bookshops & 46 OM
- Covered 2,310 Open Market Outlets
- Achieved 76% of sales in Supermarkets
- Achieved 244% of sales in Bookshops
- Achieved 98% of sales in Open Markets
- Date:February, 2020
- Project Type:Experiential