SITUATION:

• Grow brand awareness.
• Recruit new users of the product.
• Improve brand equity

TACTICS:

• Pan Nigeria Roadshow activation in 5 Cities
• Awareness creation around the brand
• Brand Education & Engagement
• Digital & social media amplification

RESULTS:

• 13,166 Reach Achieved
• 5 cities Pan Nigeria Activated
• 2,524 TVS Motor Cycle & Tricycle Riders reached