SITUATION

Create awareness for the Back-to School campaign through Mass Media; Radio, TV, OOH

TACTICS

• 610 spots of Radio campaign across 5 cities in 4 weeks
• 63 spots of TV campaign across various cable and terrestrial channels in 5 cities
• Outdoor exposure in 5 cities

RESULTS

• 6 Outdoor Sites
• 581 Radio Spots Achieved
• 62 TV spots Achieved on Cable & Terrestrial TV
• Over 20m Consumer Reach Achieved