TV, RADIO & OUTDOOR – JAN, 2018

SITUATION

Create awareness for the Back-to School campaign through Mass Media; Radio, TV, OOH

TACTICS

  • 610 spots of Radio campaign across 5 cities in 4 weeks
  • 63 spots of TV campaign across various cable and terrestrial channels in 5 cities
  • Outdoor exposure in 5 cities

RESULTS

  • 6 Outdoor Sites
  • 581 Radio Spots Achieved
  • 62 TV spots Achieved on Cable & Terrestrial TV
  • Over 20m Consumer Reach Achieved
  • Client:BIC
  • Date:January, 2018
  • Tags:Nigeria
  • Project Type:Media
  • Marketing

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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