SITUATION:

• Organize a conference for the brand’s dealers and launch the TVS King Duramax.
• Ensure prompt and 100% attendance of dealers.
• Ensure proper flow of event.

TACTICS:

• Share itinerary with every guest
• Set up and decorate hall a day before
• Check sound, lighting and pyrotechnics hours before
• Brief MC and DJ

RESULTS:

• Dealers’ were early to the event
• Event had a proper flow with little hitch
• Dealers had a memorable time.