TVS HLX PLUS AWARENESS~ MAR – MAY, 2019

OBJECTIVES:

Increase awareness and sales of the new TVS HLX Plus motorcycle

TACTICS:

  • Target motorcycle parks in Western and Northern Nigeria
  • Deploy roadshow team
  • Engage motorcyclists with test rides.
  • Collect data to generate sales leads.

RESULTS:

  • Generated over 20 sales leads
  • Increased awareness of the new motorcycle
  • Activated 118 motorcycle parks
  • Activated 9 states
  • 8,790 motorcyclists tried the new motorcyclists
  • Client:TVS
  • Date:March - May, 2019
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

Post Categories

My Shopping Cart

Recent Projects

  • BIC ACTIVATION 2020 (1)
  • bic art 19 (8)
  • bic horeca activation (6)